Setting up a membership scheme

From Our Toolkit

With the right offer, membership schemes can be a great way to engage and reward your audiences while creating a reliable passive income stream for your organisation.

To create an attractive offer you must first know who you are looking to attract and what they would value as a membership ‘benefit’. We Will Thrive’s blog post explores why people become members of cultural and heritage organisations. As part of their fundraising toolkit, Inspiring Fundraising look at membership schemes as a good potential source of unrestricted funds if set up and managed properly.

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