Setting up a membership scheme
From Our Toolkit
With the right offer, membership schemes can be a great way to engage and reward your audiences while creating a reliable passive income stream for your organisation.
To create an attractive offer you must first know who you are looking to attract and what they would value as a membership ‘benefit’. We Will Thrive’s blog post explores why people become members of cultural and heritage organisations. As part of their fundraising toolkit, Inspiring Fundraising look at membership schemes as a good potential source of unrestricted funds if set up and managed properly.
- The Association of Independent Museum’s blog post: Your Museum Membership Scheme: How to Recruit, Retain and Engage Your Audiences provides a range of top tips.
- The National Archives: Using Friends Groups to Support Fundraising guidance outlines how a friends groups can fundraise on behalf of your organisation.