From Our Toolkit

Topic overview:

In this section we will outline how by collecting and using data about your audiences is is key to helping you to develop and use your heritage in effective and meaningful ways. This topic covers the following areas:

  • An introduction to audiences
  • What is GDPR?
  • Level 1 – Starting to collect data, ensuring your data is GDPR compliant, different sources of information, analysing data to support projects and funding applications
  • Level 2 – Writing an Audience Development Plan, using audience data to inform your planning
  • Level 3 – Reviewing your plans, creating audience personas, using audience segmentation

You can either work through these topics or dip in and out as is appropriate for your organisation.

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A one-page list of all the sections of the Toolkit.