Level 3: Next steps

From Our Toolkit

What this might look like for you:

  • regularly collect qualitative and quantitative data about your audiences through a range of different consultation and evaluation methodologies
  • audience research and consultation is embedded into the operation and management of your organisation
  • have an Audience Development Plan linked to key strategic planning documents, for example, business plan, forward plan and marketing plan

Suggested activity:

  • Regularly review your audience development plan
  • Create an audience personae/s to assist with the development of services that meet the needs of your audiences
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