Level 2: Underway

From Our Toolkit

What this might look like for you:

  • have basic data and information about who uses your services, but it is not collected regularly or consistently
  • information gathered is not analysed regularly or used consistently in the planning of programmes
  • planning documents and strategies are not informed by audience data

Suggested activity:

  • Write an audience development plan. Reviewing what data you have and what you need for the plan is a useful way to identify gaps in your data collection
  • Regularly use the data collected to inform planning of activity programming and future strategy
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A one-page list of all the sections of the Toolkit.