Level 2: Underway

What this might look like for you:

• have basic data and information about who uses your services, but it is not collected regularly or consistently
• information gathered is not analysed regularly or used consistently in the planning of programmes
• planning documents and strategies are not informed by audience data

Suggested activity:

• Write an audience development plan. Reviewing what data you have and what you need for the plan is a useful way to identify gaps in your data collection
• Regularly use the data collected to inform planning of activity programming and future strategy