Audience research - the basics

If you are new to gathering data about your audiences we recommend the following documents as good introduction to the topic. The museum and archive approaches vary slightly but many of the underlying principles are the same.

For museums:

• Museum Development North West – Knowing Your Audiences 
• Association of Independent Museums – Success guide: Understanding your audiences
• Culture Hive – Using analytics to plan content and engage audiences

For archives:

• The National Archives – Developing access and participation