Writing a fundraising strategy

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Writing a fundraising plan enables you to take a more strategic approach to securing funding. You can link your plan to your business planning and income generation activity.

Writing a fundraising strategy requires you to be clear as an organisation:

• what you want to achieve over a set time frame
• how you plan to fund this work and where you need external funding
• how your work meets the criteria of the individual funders

Advice and guidance on writing a fundraising strategy is available from:

For museums:

• Shared Enterprise: Developing a fundraising strategy
• Cornwall Museums Partnership: How to Write and Deliver a Fundraising Strategy

For archives:

• The National Archives – creating a fundraising plan 

For charities:

• Scottish Council for Voluntary Organisations – Developing your fundraising strategy
• Inspiring Fundraising – Developing a fundraising strategy