Writing a fundraising strategy

From Our Toolkit


Writing a fundraising plan enables you to take a more strategic approach to securing funding. You can link your plan to your business planning and income generation activity.

Writing a fundraising strategy requires you to be clear as an organisation:

  • what you want to achieve over a set time frame
  • how you plan to fund this work and where you need external funding
  • how your work meets the criteria of the individual funders

Advice and guidance on writing a fundraising strategy is available from:

For museums:

For archives:

For charities:

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