Audiences
From Our Toolkit
Topic overview:
In this section we will outline how by collecting and using data about your audiences is is key to helping you to develop and use your heritage in effective and meaningful ways. This topic covers the following areas:
- An introduction to audiences
- What is GDPR?
- Level 1 – Starting to collect data, ensuring your data is GDPR compliant, different sources of information, analysing data to support projects and funding applications
- Level 2 – Writing an Audience Development Plan, using audience data to inform your planning
- Level 3 – Reviewing your plans, creating audience personas, using audience segmentation
You can either work through these topics or dip in and out as is appropriate for your organisation.
Browse the toolkit
- Our toolkit
- Welcome to the toolkit
- How to use this toolkit
- Governance
- Financial planning
- Income generation
- Fundraising
- Collections
- What do we mean by collections?
- The difference between the museum and archive approach
- Things to consider before you start
- Accreditation schemes
- Collections at risk
- Digitising your collection
- Collection management
- Collection care
- Hear it from an expert – Brian Worrell
- Hear it from an expert – Dave Smith
- Audiences
- Learning
- Evaluation
- Access
- Staffing and volunteers
- Community engagement
- Coming soon!
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Toolkit contents
A one-page list of all the sections of the Toolkit.
