Running Int’ Fells

With thanks to a grant from Sporting Heritage, The Armitt and our community exhibition partners were able to release a promotional video (view below) to tease our upcoming display for 2024 –“Running Int’ Fells”.

Fell race winner crossing the finishing line at a country show. Photograph by J Hardman ©The Armitt Trust

Next year The Armitt will be opening a new exhibition about the history, spirit and enjoyment of running on the fells and we have been co-curating with a group of local, community volunteers who are passionate about the sport. We wanted to generate early online interest and curiosity in the display which will open from February 2024.

So, from the grant we were able to recruit an editor who produced a video using a mixture of photographs, objects and footage collected from within and outside of the museum. This was then launched on National Sporting Heritage Day (30 September) across our social media channels. It has been watched and seen by more than 7,000 people so far, and we hope more will see it in the weeks leading up to the exhibition launch date.

Since September there has been additional contacts made with other groups and individuals who would like to support the exhibition and events, including a local orienteering club, athletic clubs and brands. Plus, we have released a second follow up video, showcasing why people run on the fells, with another planned for the end of December.

All the videos will be regularly featured on The Armitt’s platforms during January to remind people of the exhibition launch in February.

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