Capture and Evaluate Your Event

It is really important that you capture all of the activity that you do on National Sporting Heritage Day and measure the impact of your work. There are many ways that you can do this, and we can help to promote what you have achieved.

During Your Event

There are a number of ways to capture the impact of your event:

  • The number of people getting involved in your event or activity
  • The number of people reacting or engaging with your social media activity
  • Capture your activity by taking photographs or short films. It is important that you ask those that are taking part fill in a photography and filming permission form that you can download as part of our NSHD media and PR pack.
  • If your event is online, you can capture a screen grab of your event in action.
  • It is also useful to capture comments from participants. You can do this using comment cards on the day or even by filming short pieces to camera. This will help you to measure the impact of your event on those that attend but also help you to monitor which heritage stories and objects resonate with your audience.
  • It may also be useful to capture any new heritage stories, archives or collections that come to light as a result of your activity. If you can, capture basic information about any heritage objects or stories such as what the collection/object is, when it dates from, what sportsperson it relates to and a photograph if possible.

Our website has a range of free resources to help you capture digital stories about your work and collections. Explore our digital resources here.

For more information about how to capture data and evaluate and share your event, download our full National Sporting Heritage Day Resource Pack.

After the event

To make sure that you record and share all of the impact of your activity, you can use the Sporting Heritage event evaluation form. We ask that all organisations please complete this form and send it to us. This will help us to plan and improve our NSHD campaigns in the future and support you to share and promote your work.

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