Understanding Audiences

As part of our pilot activities programme, this piece of work aims to gather intelligence and understanding about the audiences which currently engage with sporting heritage collections across the UK.

Young family taking part in evaluation at The Diving Museum

It aims to understand what specifically it is about sporting heritage which attracts different audiences. Crucially, it aims to establish the gaps in audience profile and understand which audiences are currently included and what we can learn about this in order to implement successful strategies and more inclusive provision going forward.

The findings of this activity can be viewed here:

For more information about this piece of work please contact our Sporting Heritage Associate Sonia Rasbery at [email protected].